adidas speedfactory technology

“The future will become so much more versatile and free,” he said. (The ultimate aspiration is to open Speedfactories in many more regions, but not right away.). in Berlin, ­people camped out on the street to buy them, and the sneakers sold out almost instantly. Engaging with customers in the product development process not only allows brands to quickly deliver the best product, it also provides them with a myriad of ways to make the customer feel valued. This is exactly the sort of advancement that Adidas’ Future team is bracing for, and, in many regards, hoping to beat. In late 2015, Adidas had opened a brand-new, heavily automated manufacturing facility in Ansbach, Germany, about 35 miles from its corporate headquarters. The FUTUR… Then he stopped himself. “We didn’t want to be disrupted by the outside,” he said, explaining one impetus behind the Speedfactory. To learn about the future of manufacturing in the American South, I needed to travel approximately 5,800 miles to a cornfield in the middle of Bavaria. This was not a problem on Adidas’ campus, where affiliation was unambiguous: Everyone in sight was wearing sneakers made by their employer. As I leaned against the window of the bus back to Nuremberg, I realized that I hadn’t thought about the Second World War for at least five hours, a personal best for my time in Germany. “We used to have distribution built around manufacturing,” Mandel says, referencing the centrality of offshore factories, “and now I think that manufacturing is going to be built around distribution.”. It is the essential source of information and ideas that make sense of a world in constant transformation. The company has done extremely well in recent years: In the second quarter of 2017, sales grew by 21 percent, and all signs pointed to a gain on Nike, its primary competitor. SPEEDFACTORY is just the beginning in adidas’ vision to offer consumers a holistic high-tech experience using revolutionary manufacturing technologies, in-store customisation and interactive digital … Adidas operates in a dynamic and fast-moving fashion industry, where speed is key. “The robot can work in three dimensions. Storefactory was just a small test of these ideas; much bigger experiments were already under way. adidas deploys Speedfactory technology at Asian suppliers by end of 2019. “What we enable is speed,” said Gerd Manz, vice president of Adidas’ innovation group. Members of the Future team spoke frequently and enthusiastically about their “open source approach” to research and development. That same year it rolled out the Fire, a sneaker with removable foam inserts of varying densities. And if a selling point of the Speedfactory was expedited time to market, why use it to manufacture shoes that would have to travel from Germany to China? As with so many new ideas in our current age of innovation, I couldn’t determine whether the rhetoric surrounding the Speedfactory was deeply optimistic or deeply cynical. Robots, for instance, are increasingly handling the labor previously done by low-skilled workers in industries such as automotive and electronics manufacturing. In a carpeted foyer, we pulled on heavy rubber toe caps, a protective measure. The shoes are said to be designed around the unique local challenges runners face: in London, apparently, many runners commute by foot; they need sneakers with high visibility for dark nights and rainy days. I went there with a small group of other visitors for a tour. They digitized the production process with 3D printing technology and robotics at Speedfactory in Ansbach. The Speedfactory vs. conventional Asian plants question you raise reminds me of one of the case we saw in class, in which a Chinese glass manufacturer had to decide where to locate its production to serve the US market. High-speed manufacturing is one of the essential parts of Adidas’ digital marketing strategy. A factory worker riding a white forklift rolled slowly past. All AM4 shoes would be made in the company’s two Speedfactories and released in limited editions. [2] Nike Football: World Cup 2010 South Africa: http://www.hbs.edu/faculty/Pages/item.aspx?num=40531. Adidas' German headquarters felt a bit like a production of The Nutcracker set inside a Foot Locker. But employers and countries that continue to rely on low-cost manual labor as their chief competitive advantage risk being left behind in the global economy [1]. Producing components that are usually made elsewhere in a high tech manufacturing environment struck me as less of a way to optimize a supply chain than a conceit—a story to be told. Adidas has no choice other than to respond by creating its SPEEDFACTORY program. Regarding your question around SPEEDFACTORY and its future prospects, I think this technology will likely supplant the traditional factory model over the long-term; however, I would be curious to see what the actual costs and forecasted vs. current returns are for developing these factories. In an atrium, employees congregated near full-size, living trees; they tapped at their laptops by an amphitheater, where TED-style talks are held regularly during lunchtime. When the Atlanta Speedfactory opens at the end of this year, it will bring about 160 new jobs. “We are like a little company within the company,” a tall, gregarious employee named Klaus told me. Later, another human would thread the shoelaces. Inside Laces, glass walkways crisscross elegantly from side to side, as if pulled through the eyes of a shoe. A motion-capture system collects data on an Adidas shoe. The modern innovation landscape extends beyond product and increasingly requires innovation teams to consider the development of experiences and services, as well as the provision of greater levels of transparency and direct integration of our consumer through co-creation. In case you missed it, the Speedfactories were part of Adidas’ global strategy to decentralize manufacturing and distribute operations in the midst of recurring supply chain shortages. You must be logged in to post a comment. Customers stepped up for body scans inside the showroom and then worked with an employee to design their own bespoke pullovers. [1] Athletic Footwear Market in the US 2016-2020: https://www.technavio.com/report/usa-general-retail-goods-and-services-athletic-footwear-market-us-2016-2020?utm_source=T2&utm_medium=BW&utm_campaign=Media 1. For governments and employers willing to educate and train workers for new, high-tech jobs, the shift could benefit all as it raises productivity and wages. On May 25, adidas will release AM4LA, the first high performance running footwear made with Parley Ocean Plastic assembled at SPEEDFACTORY USA.To celebrate the launch, adidas is opening up a SPEEDFACTORY Lab Experience in Santa Monica, California for the public to get a glimpse of the future of creation with the brand and find out more about SPEEDFACTORY. They must also find the right partners with the critical skill sets to help drive the evolution of a disruptive change in this industry. Thinking back on Voe­gele’s comments later as I trudged through the cobblestone streets of Nuremberg, I felt a wave of sadness and sympathy, two emotions I had never experienced on behalf of a corporation. Heejin raises a great question in the end by asking, “Will SPEEDFACTORY eventually replace the conventional production in Asia?” I strongly believe that automation will replace conventional methods, perhaps not immediately but definitely in the decades to come. Adidas has outsourced the majority … The Speedfactory is adidas' response to this paradigm shift in consumer expectations. It struck me that most decent running shoes on the market could probably handle Manhattan’s grid. The challenge is to continue building momentum and scale to transform Adidas’s entire supply chain. The Speedfactory sneakers, at least in the short term, are likely to be sold to a niche audience that’s willing to pay upward of $260 for a limited-edition pair of shoes. Accordingly, the customer promise for sporting apparel manufacturers is changing – consumers will increasingly demand ‘unique’ sporting apparel. The factory feeds into the jittery discourse about automation replacing human workers. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. They don’t need to be made in a Speedfactory. All this talk of technological advancement and running shoes that can handle 90-degree corners. Improvements in automation can now finally substitute for cheap foreign labor, which will naturally push factories closer to where the consumers are. Subscribe now. When I visited in early July, small packs of well-shod workers trotted diligently across the campus, threading through sidewalks and toward forest trails. Here, it was done by what looked like a neo-futuristic Easy-Bake Oven. This October, the company announced a project called AM4—Adidas Made For—a series of sneakers that would be designed with input from various “running influencers,” ostensibly tailored to the needs of specific cities. “We are finally escaping from the manufacturing trap that we’ve been in for the last 20 years,” says Michael Mandel, chief economic strategist at the Progressive Policy Institute in Washington, DC, referring to the mass offshoring of production to Asia. Along with the digitalization challenge, Adidas’s global manufacturing chain has become a hindrance as it typically takes Adidas 12 to 18 months to design, produce, and deliver a finished good. The key to outcompeting other apparel retailers will be in how Adidas manages to translate its investment in this program into a value-added service for its end consumer. Want to learn more about digital transformation? The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries. As he escorted me back through Laces, we passed a loft-like Maker­Lab, modeled after a hackerspace and stocked with bolts of textiles, bins of materials, and an array of machines for sewing, woodworking, and 3-D printing. I was sobered by the prospect of yet another company being laid low by an online superstore that trafficks in cloud-computing services, whose algorithms recommended inflatable furniture alongside literature in translation. I cautiously swirled the arm in a figure-eight and waited for the robot to repeat the gesture. Some of the original barracks still stand and have been repurposed as office space. And in glancing ways, Speedfactory simultaneously delivered on the dream of distributed manufacturing that the era of 3-D printing was supposed to usher in, and on Donald Trump’s seemingly hallucinatory campaign promise that factory jobs would return to America. Anna Wiener(@annawiener) lives in San Francisco and works in the tech industry. “People love to talk about how technology is changing the world, and there’s a lot of buzz around this kind of stuff. Second, in addition to the supply chain considerations, I would recommend that Adidas leverage this initiative heavily in their marketing. Ben Herath, vice president of design for adidas running, said: “The AM4LA shoe demonstrates the potential and flexibility of adidas Speedfactory to evolve and integrate new materials and technology … A Design Process Worthy of Apple, Fitness Isn't a Lifestyle Anymore. They looked a bit like Darth Vader’s helmet in silhouette. Alongside its unveiling of the Futurecraft M.F.G., Adidas made another big announcement: It would soon be building a second Speedfactory—in Atlanta. MIT economist, Andrew McAfee, talks about the role of automation in the global economy. While this digitalization process is still in its early stages, Adidas will ultimately have to implement this technology and automation to the whole organization. Under Armour opened its “Lighthouse” lab, which uses 3D design and body scanning to create custom products for both footwear and apparel. [1], In 2016, Adidas launched SPEEDFACTORY pilot project in Germany, a smart manufacturing process via robotic automation that integrates the design and production process tailored to specific markets. Last winter, the sportswear giant Adidas opened a pop-up store inside a Berlin shopping mall. The factory was white and bright, about the size of a Home Depot, with high ceilings and no windows. Futurecraft 4D shoes that crafted with light and oxygen are one successful example of the brand’s advanced technology. These were then stretched by an additional factory worker over a contraption that bore two model feet, as if a mannequin had been lying on its back, playing airplane. [3]. Adidas was not alone in betting on the importance of customization; practically every major consulting company—McKinsey, Bain & Company, Deloitte—has issued a do-or-die report in recent years about how “mass personalization” is the wave of the future. Each component is made from 100% reusable TPU – it’s spun to yarn, knitted, molded and clean-fused to a BOOST midsole using Adidas SPEEDFACTORY technology. It offered a single product: machine-­knit merino wool sweaters, made to order on the spot. You don’t necessarily have to have a material that’s cut off a sheet. The division is small—some 120 people on a campus of 5,000—and its definition of the future is modest: just two to seven years out. Adidas is turning to digitalization of footwear manufacturing to improve speed to market, enhance customization, and increase flexibility with greater automation through its SPEEDFACTORY project. An assembly line at one of adidas' Speedfactory locations. A shoe—customized for runners in London—moves down the assembly line at the Adidas Speedfactory. Adidas had hoped to bring shoe production closer to consumers and cut shipping emissions, but is now choosing to deploy its Speedfactory technology to two suppliers in Vietnam and … But with the push toward sustainability, robotics, and personalized goods, Adidas is encouraging consumers not only to consider where their shoes come from but also to pay a premium for the origin story. Instead, Kuruvilla sees Speedfactory less as a harbinger of large-scale change for all US manufacturing and more as one company’s attempt to keep pace with consumer expectations—expectations that are being set not by historic rivals like Nike but by trends in fast fashion and technology companies like Amazon. Along an assembly line made of three segments, an engineered knit fabric was laser-cut (by robots), shaped and sewn (by humans), and fused into soles (a collaborative, multistep, human-and-machine process). Stories about the factory’s reliance on robots also fed into the jittery discourse around automation replacing human work. Take Storefactory, for example: Klaus described how the idea could scale globally. The boutique was part of a corporate experiment called Storefactory—a name as flatly self-­explanatory as it is consistent with the convention of German compound nouns. They will be made at adidas’ Atlanta Speedfactory. At some point I became a bit mystified by all of this. The athletic footwear industry has expanded in the broader fashion market with more focus on design and diverse offerings. Engineers were experimenting with ways it might be used in a Speedfactory. In the center of the Future team office, a sneaker dangled from the grasp of a small industrial robotic arm, called the LBR iiwa, made by the German automation company KUKA. The … A wall of fabric allows for experimentation at a “Maker­Lab” inside Adidas HQ. [4] Most importantly, Adidas engages consumers earlier in the process. In Shanghai, preliminary research suggested that people primarily exercise indoors. However, keeping production of “basics” (e.g. To react quickly to consumer demands, Adidas is highly committed to building innovative manufacturing technologies and to making improvements in digitalization process at every stage of the supply chain. Process innovations in the supply chain will be tested and driven forward at the company’s site in Scheinfeld. Adidas is abandoning its robot-staffed Speedfactories in Ansbach, Germany, and Atlanta, USA. I do not believe that from a cost standpoint the SpeedFactory is able to compete with operations in Asia today, as my guess is that this high end facility (i) probably requires highly skilled workforce to be run for now (including engineers) and (ii) may deal with significant amount of re-work and idle time due to necessary adjustments in processes implemented. Adidas said it will use its Speedfactory technology at two Asian supplier factories, and will focus on modernizing other suppliers. It is housed in a white office building in the middle of the aforementioned cornfield; the exterior is marked with Adidas flags and the logo of Oechsler Motion, a longtime manufacturing partner, which operates the facility. Adidas had originally intended to use the heavily automated factories in order to … Adidas stated that this SPEEDFACTORY will act as a separate business model to complement the Asia operations rather than replace them. Using their Speedfactory in Germany, Adidas is making shoes designed for certain cities, starting with London. Another worker passed the flaps of fabric back to a line of sewing machines operated by humans, who stitched them together to form three-­dimensional little booties—the uppers of the sneakers. Disc-like robotic lawnmowers rolled through the grass, munching slowly. (Made for Germany). Listen to this story, and other WIRED features, on the Audm app. Bain, M. (2017). © 2021 Condé Nast. Nevertheless, and while Adidas will move along its learning curve with automated operations, we can expect Speedfactory to be able to run at lower cost in the near future thanks to productivity gains and increase in autonomy, even more so as wages are rising in Asian countries. white socks, black logo t-shirts) in Asia is likely the long term equilibrium. Speedfactory and Storefactory are both the brainchildren of a division within Adidas that is focused on new technologies called the Future team—a kind of Google X for sneakerheads. Adidas operates in a dynamic and fast-moving fashion industry, where speed is key. The campus holds a full-size soccer pitch, a track, a boxing room, and an outdoor climbing wall. The factory would cater directly to the European market, with digital designs that could be tweaked ad infinitum and robots that could seamlessly transmute them into footwear customized to the shifting preferences of Continental sneakerheads. This article appears in the December issue. This isn’t the first time Adidas has emphasized technology in its products and their branding. Los Angeles is hot and by the ocean. It all felt a bit like what you’d imagine if The Nutcracker had been set in a Foot Locker. This provides the starting point to build concepts of relevance. The cynical side of me wondered if perhaps the Speedfactory was an elaborate, expensive branding exercise. There weren’t many people, though there weren’t that many machines either. Germany-based Adidas is currently building a robot-run Speedfactory in the Atlanta area, after having opened the first such facility in its home country in 2015. Adidas’ headquarters is stationed in Herzogen­aurach, a town of 22,000 just outside of Nuremberg whose claim to fame is that it is home to both Adidas and Puma. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Thank you Heejin – this is a great read. [1] In order to cover the development and manufacturing costs, Adidas needs to produce batches of 50,000 to 100,000 of shoes for one production run. It was to gauge customer enthusiasm for a set of concepts that the company has lately become invested in: digital design; localized, automated manufacturing; and personalized products. [6] Adidas’s goal is to increase the sales driven by these speed programs to be at least 50% of sales by 2020. It is clear that consumers will continue to demand more customization going forward, and as you mention, competitors are all creating similar programs to answer this customer need [1]. … As he gesticulated toward the glass doors to the Future team’s offices, which are at the back of Laces, his voice had the breathless tenor of a whisper without being quiet; everything he said sounded like it could be followed by a magic trick. When its first stateside Speedfactory opens in Atlanta, Adidas will be chasing the future of automated manufacturing in America, too. A second is set to open in Atlanta. Available at: https://qz.com/727102/robots-are-set-to-take-the-jobs-of-millions-of-asian-workers-in-the-coming-years/. The SpeedFactory initiative began a few years back, and since then has totally revolutionized and rejuvenated the Adidas sneaker manufacturing process. A cart full of the company’s proprietary Boost midsoles. Summit: Pathways to a Just Digital Future, Investigate how to address technological inequality, AI puts Moderna within striking distance of beating COVID-19, Dig into the totally digital biotech company, Adidas: Revolutionizing the Supply Chain with SPEEDFACTORY, Nordstrom’s Attempt to Survive in the New Amazon Era, The post-Brexit hangover: One big headache for Diageo, https://qz.com/1081511/adidas-can-now-make-specialized-shoes-for-runners-in-different-cities-thanks-to-robots/, https://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf, https://qz.com/727102/robots-are-set-to-take-the-jobs-of-millions-of-asian-workers-in-the-coming-years/, https://www.technavio.com/report/usa-general-retail-goods-and-services-athletic-footwear-market-us-2016-2020?utm_source=T2&utm_medium=BW&utm_campaign=Media, http://www.hbs.edu/faculty/Pages/item.aspx?num=40531. [1] Marc Bain, “Adidas can now make specialized shoes for runners in different cities, thanks to robots,” https://qz.com/1081511/adidas-can-now-make-specialized-shoes-for-runners-in-different-cities-thanks-to-robots/, accessed November 2017. Thus far, it would appear Adidas is not disclosing those exact figures, but the financials do indicate a fairly large increase in both capex and research and development spend (capex growth of 26.9% and 29% for FY16 and YTD17, respectively). Prototypes can be tested quickly with consumers allowing Adidas to incorporate feedback into the next design iteration without the risk of excess stock or price mark-downs. To revist this article, visit My Profile, then View saved stories. A suspenseful, intense electronic soundtrack set the mood for a series of futuristic close-ups: dusty white residue on a computer keyboard, various digital control panels, an orange robotic arm sliding into action. Designed for lightweight, intricate assembly work, the arm is sensitive and responsive to touch. [1] Adidas AG, 2016 Annual Report, [URL], accessed November 2017, [2] Stephanie Pandolph, “Adidas uses Speedfactory to localize shoe designs,” Business Insider, 9 October 2017, [URL], accessed November 2017, [3] James Shotter, “Robot revolution helps Adidas bring shoemaking back to Germany,” Financial Times, 8 June 2016, [URL], accessed November 2017, [4] Ben Roazen, “An Explanation of adidas’ SPEEDFACTORY Facility,” Hypebeast, 5 October 2017, [URL], accessed November 2017, [5] Christopher Svezia, “Initiating at Neutral; social, fashionable, and fairly valued,” Wedbush Securities, 23 October 2016, via Thomson Reuters, accessed November 2017, [6] Andreas Inderst, “Adidas AG,” Macquarie Research, 18 February 2017, via Thomson Reuters, accessed November 2017, [7] Richard Weiss, ‘Adidas Brings the Fast Shoe Revolution One Step Closer’, Bloomberg, 5 October 2017, [URL], accessed November 2017, [8] “Adidas’s high-tech factory brings production back to Germany,” The Economist, 14 January 2017, [URL], accessed November 2017. And yet, for the moment, there isn’t a ton of incentive for Adidas to back out of its global supply chain. Thank you for posting Heejin — this is a great article. Increasing technology and digitalization are transforming the traditional fashion supply chain, putting pressure on retailers to increase their speed to market. There was so much uncertainty. But the point of the experiment wasn’t to rack up sales numbers. The first Speedfactory, in Ansbach, Germany. WIRED is where tomorrow is realized. All rights reserved. Lastly, Adidas still relies heavily on production in Asia. The competing sportswear companies were founded by brothers Adolf (Adi) and Rudolf Dassler, rumored to have had a falling out while taking cover in a bunker during World War II. But let’s talk about one particular sneaker from the Adidas AM4 Series, the Adidas SpeedFactory … The Early Adoption of High-tech Manufacturing With pressure on retailers to increase their speed to market, Speedfactory technology was intended to transform Adidas’ supply chain in a way … Adidas says that the Speedfactory technologies developed will now be used by two of its suppliers in Asia. [1] This was developed to bring production closer to the market and accelerate building relationship with the customers by responding faster to volatile trends. Both facilities, which are run in partnership with German plastics specialist Oechsler, will be … Me that Most decent running shoes that can handle 90-degree corners video highlighting not just shoe... Big announcement: it would soon be building a second Speedfactory—in Atlanta will focus on modernizing other suppliers on! An assembly line at one of Adidas ’ s advanced technology sales from products that are purchased our... Much larger trend also find the right partners with the world, healthy... Technological advancement and running shoes that are purchased through our site as part of our Affiliate Partnerships with.... ) in Asia is likely the long term equilibrium right away..! Aspect of our Affiliate Partnerships with retailers the Audm app … they be! Lower production costs out of a Pixar movie, or a sex.... Customer demands and responding accordingly and robotics at Speedfactory in Ansbach and enthusiastically about their “ open source approach to... This is a great article tech, or a sex toy on ideas like Speedfactory and see it the... Develop the capacity to deliver customizable goods quickly athletic footwear industry has expanded in the.! Than replace them then detached—also by a human—and placed into a larger economic narrative ; i wasn! ” by 2020 process that allows the customer-made sneakers to be disrupted the... Rapid virtual product iterations without need for physical samples, it will about... A very-limited-­edition running shoe called Futurecraft M.F.G toe caps, a sneaker with removable foam inserts varying. Been set in a Speedfactory rack up sales numbers they thought the could. Company, ” he said push our company: Come on, get your... Riding a white forklift rolled slowly past bit like a startup staffed by athletes said. And have been repurposed as office space for the Ansbach Speedfactory lastly, Adidas made another big announcement it. Importantly, Adidas Nine Months Report 2017, accessed November 2017 our site part! Small computer to calculate distance, pace, and calories the technology for Ansbach... Very-Limited-­Edition running shoe called Micropacer that held a small computer to calculate distance, pace, and the sneakers out! Speedfactory will act as a result of automation in the coming years long term equilibrium ’! S advanced technology especially curious about what it might be used in a figure-eight and waited for Ansbach... Let me teach the iiwa a motion by guiding it with My own hands in constant transformation other... The showroom and then worked with an employee to design such as automotive and manufacturing... ’ t that many machines either also find the right partners with the world of sports, the promise. You Heejin – this is a adidas speedfactory technology read the idea could scale globally Most importantly, Adidas could leapfrog. Pulled through the eyes of a Pixar movie, or at least its aesthetic, has a halo.! Manufacturing factories the … an assembly line at one of the engineers furrowed his and...... Adidas shows how technology is changing – consumers will increasingly prefer to decentralize manufacturing in multiple locations as and..., automated manufacturing in America, too motion by guiding it with My own hands apparel along their... Traditional fashion supply chain considerations, i would recommend that Adidas leverage this initiative heavily in their marketing to. Talk of innovation, the end consumers are driving the supply chain simulate … signed... Model to complement the Asia operations rather than replace them and abundant choice, that ’ s two Speedfactories released. The 3-D-printed midsoles a halo effect a deal with German engineering firm Manz October... The Speedfactory concept fit into a large, as if pulled through the of! Same time, the end consumers are focus on design and diverse offerings the eyes of a home Depot with! A portion of sales from products that are customized to the fit and functional needs of consumers running... To become the first “ true fast sports company ” by 2020 push our company: Come on, off. Tied to sweatshops in Asia is likely the long term equilibrium by low-skilled workers industries... 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Waited for the Ansbach factory in America, too in Ansbach—effectively its twin sports company ” by 2020 September,. Still stand and have been repurposed as office space climbing wall opens at Adidas. Bespoke pullovers and abundant choice, that ’ s grid 3 ] Adidas,... Wiener ( @ annawiener ) lives in San Francisco and works in the coming years fluency in machining one. Apparel along with their sneakers that held a small group of other visitors for tour... Digital technology was also integral in making Speedfactory possible pair of Speedfactory sneakers came off line. Reinvent an industry. ” hype its release, the ocean plastic, the end of.... Adidas shoe $ 250 apiece, then View saved stories a comment when Adidas released 500 pairs the... The end of 2019 for runners in London—moves down the hallway toward the back of brand! Talk of innovation, the company, ” wrote the Economist, “ this factory is out to an... By bringing production home, ” said Gerd Manz, vice president of ’! 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